Hi, I’m Vicky! I’m a marketing leader with over 15 years of experience in marketing operations and data-driven account-based marketing.

I have over 10 years of experience managing teams on both a marketing and cross-functional basis.

I am a strong advocate for DEI + women in tech.

Professional Highlights

2018 - 2020:

• Website, brand identity, and digital channel launch (40% decrease in website bounce rate; 3x increase in average session duration)

2020 - 2022:

• Content, resources, and thought leadership build and maintenance; preliminary marketing hires (36x increase in subscriber base)

• Led teams cross-departmentally through the pandemic; focused on growth and retention—executive advisor to C-suite executives (3x YoY revenue growth)

• Creation of iOS 14.5 task force; launched company knowledge base (Increased employee engagement by 20%; productivity by 40%)

2022 - 2024:

• Build out of the marketing team, strategic leadership, and cross-functional collaboration (Grew team from 1 to 4)

• Build out company ABM sales practice (Pacing at 30% YoY increase in pipeline leads)

• Company-wide CRM implementation and adoption (Drove 4.5x increase in adoption across departments)

Other:

• Former Tedx MC, writer to former President Bill Clinton

To view metrics/data-driven outcomes see my resume.

Let’s Chat!

Thanks for reviewing my work.

If you have questions, comments or need a complimentary consulting session, fill out the form or email me at hi@vickysarmiento.com.